At least that's what it looks like. In a few convenience stores in San Francisco,
Chicago, and Seattle, you get in by having a certain Amazon app on your
phone. Once inside, you simply find what
you want and walk out with it. Cameras,
RFID sensors, and other technology figures out who you are, how you've set up
to pay, and charges your credit or debit card as you walk out the door with you
box of Cheerios or whatever. No human being
directly intervenes, and you don't have to stand in line to scan the item
yourself and pay. You just pick it up
and go; hence the name "Go store."
A recent Associated Press article describes how Amazon and
other firms are test-marketing this type of store in a few selected
locations. One techie type quoted in the
article says his purchase of a Coke Zero in a minute and five seconds at a Go
store "was just a phenomenal experience." If you have the type of mindset that divides
life into things you want to do and things you have to do, and you're
unequivocally in favor of the more time for the former and less time for the
latter, then a cashier-less store is right down your alley, of course.
On the same day I read about Go stores, I also read a short
story by T. Coraghessan Boyle in the New
Yorker. Called "Asleep at the
Wheel," it's a series of vignettes in a future where autonomous cars are
nearly universal and robot watchmen patrol the night. One of the main themes is the love-hate
relationship a young woman named Cindy has with her car Carly, who has the
personality of a pushy, prudish mother-in-law.
If the car isn't urging her to stop on her way to a lawyer's office to
buy a purse she looked at last week, it's locking her out when the car
disapproves of a homeless man she's picked up at the local pet shelter.
Silly? Somewhat. But Boyle, working with themes reminiscent of
stories by the late Kurt Vonnegut, is trying to show us the logical conclusions of several
lines that purveyors of new technology are urgently pushing us along. Retailers are excited about cashierless
stores such as Amazon's Go not only because they eliminate wages paid to
cashiers. If you pick up an item, the
system can offer you a discount for it on the spot through your phone. And retailers in brick-and-mortar stores can
start to do what online stores have been doing for years: tracking your every move, noticing what you
hesitate in front of and what you may be thinking about buying, so as to
increase the chances of your buying it.
Privacy—remember privacy?—is obviously a concern, but I
expect that such stores may eventually have a small sign in fine print posted
at the entrance with phraseology like, "By entering this store, you agree
to the following terms and conditions. . . . " In other words, abandon all
privacy, ye who enter here. And many
people are willing to trade privacy for convenience.
But convenience, like so many other goods, becomes a demon
if you turn it into an absolute unqualified supreme that trumps every other
value. Americans in particular are
suckers for comfort and convenience. Our
bathroom and plumbing technology led the world into the modern era, for
instance. But much of what meaningful
life is about consists of overcoming challenges of one kind or another—that
difficult relationship with a relative, that hard problem at work. None of those kinds of things are convenient,
and if you make convenience the ruling principle of your life, you will just
skim along the surface, effortlessly using convenience after convenience, but
on the way to where? No place
inconvenient, that's for sure.
That's why the Boyle short story packs such a punch. It's all about the hazards and conflicts
caused by an imagined society's embrace of convenience, an embrace that hands
over one's schedule and motives to a machine that does things for your own
good, but things that you don't always want it to do at the time. Boyle exaggerates for effect, of
course—that's what storytellers do. But
his point isn't simply that these artificial-intelligence technologies are so
dangerous we shouldn't go there. He's no
Luddite. It's that if we allow a society
to come about in which we allow convenience alone to dictate the design of major
systems we have to use daily, we may come to regret our decision.
It's a bit like a person who has some bad habit—drug
addiction, alcoholism, overeating—handing his keys over to a hired servant who
has orders to keep his boss away from the addiction. It's like Lear
in Shakespeare's King Lear, who
wanted to let go of his cake (kingdom) and still have it around in case he got
hungry. If the servant is really a
servant, he'll have to follow orders when the boss tells him to open the liquor
cabinet. But if the boss always does
what the servant tells him, the boss is no longer the boss. He's the underling and the servant's now the
boss.
I do not believe that the spread of Go stores and other
cashierless retail establishments presages the downfall of civilization. Thousands of stores already have
self-checkout lines, and the Go-store idea is in a way just an extension of
that. But it's a symptom of a desire to
make convenience a god, and to fix our impatience problem, not by becoming more
patient, but by getting rid of the thing that makes us impatient—checkout
lines, in this case.
No technology I can think of is totally beneficial and
without any downsides for anyone. While
cashierless checkout may be the wave of the future, you can expect that it will
also lead to trouble of one kind or another.
Or at least less convenience than many of us are hoping for.
Sources: The article by Michael Liedtke and Joseph
Pisani on Amazon Go stores appeared under headlines such as "Retailers are
shopping for ways to get rid of checkout lines," in the Boston Herald on Feb. 9, 2019 at https://www.bostonherald.com/2019/02/08/grab-a-soda-and-go-convenience-stores-get-more-convenient/
and the Austin American-Statesman,
where I read it. T. Coraghessan Boyle's
story "Asleep at the Wheel" appeared on pp. 54-61 of the Feb. 11,
2019 issue of the New Yorker.
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